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8 Dynamic Internet Marketing Tips

internet marketing tipsHere are 8 dynamic internet marketing tips to help you increase your sales and profits fast.

1. Don’t Just Sell Benefits

Don’t just tell prospects what they gain when they buy your product or service. Tell them what they lose if they do not buy it. Most people fear loss more than they desire gain. Customers want your product or service to enjoy the benefits it provides. They will want it even more when you remind them of what they lose by not buying it.

2. Use Pleasant Surprises to Close Sales

An unpleasant surprise can kill a sale. But a pleasant surprise can help close a sale. For example, adding an unexpected bonus immediately before your prospect takes the last action to complete a sale will eliminate any last minute hesitation.

3. Provide Fast Delivery – Even When You Can’t

The faster you can deliver your product or service the more sales you will get. If you cannot deliver all or part of your product immediately, add something to the purchase that you CAN deliver immediately. It could be as simple as a series of helpful tips related to your product posted on your web site …available only to new customers.

4. Make Buying Easier

Every non-essential action in the buying process is an opportunity for customers to reverse their decision to buy. Look for ways you can make your buying procedure easier and faster. For example, many marketers use a multi-step shopping cart to get online orders when a simple online order form would do the job with just 1 or 2 quick clicks.

5. Improve Your Offers without Lowering Your Price

You don’t have to reduce your price to improve your offer. Instead, simply load it up with bonuses. Make sure your bonuses have a high perceived value to your customers …even if they cost you little or nothing.

6. Keep Your Advertising Up to Date

If you never make any changes in your advertising, your sales will eventually decline. Don’t abandon advertising that’s working – but do keep trying to improve it. And regularly test new advertising to see how it works for you.

7. Outsmart Your Competitors with Alternative Marketing

Look for some alternative marketing methods your competitors are overlooking. That’s how one internet marketer discovered direct mail postcards. They proved to be a highly effective and very low-cost way to generate traffic to her web site …while concealing her marketing activity from competitors.

8. Neutralize Customer Complaints Quickly

Handle customer complaints quickly and with a positive attitude. Strive to preserve your relationship with the customer instead of your immediate profit from them. They will reward you with repeat sales and referrals instead of punishing you by telling everybody they know about their unhappy experience …causing you to lose future customers.

Each of these 8 internet marketing tips reveals a proven low-cost marketing tactic many other small businesses have used to boost their sales and profits. Integrate them into your marketing program now and you’ll quickly start enjoying the same results too.

5 Bad & Lousy Words You Should Never Say In Your Salesletter

Search Engine SpecialistDo you know exactly why people don’t seem excited to buy your product? Have you ever wonder why your competitors make more sales even though they have a terrible product to offer? Even worse, why people couldn’t even be bothered to live their email address in your opt-in form and subscribe to your free newsletter?

You may wonder people just don’t feel interested to buy your product or maybe your price is too high. Or you’ve finally realized that your product is a pile of junk and decided to find another product to sell.

You’ve got to stop whatever you’re doing and think for a moment. It is not your product to be blame. Sometimes your own salesletter which is the one that kill your business. You’ve written some words that people don’t even want to hear and scare the hell out of them. Studied has shown using these words will decrease your sales up to 75%.

So, what are exactly the bad words you should never say in your newsletter?

1) Buy – This specifically asking people to take out their wallet and spend some money. Bare in mind, most people surf the Internet searching certain information for free and sometimes they need more time before considering buying your product. Whatever business you’re doing, using this word alone can destroy your business in split second. Instead of using the word ‘buy’, change it to ‘claim’ or ‘invest’. Ask yourself, which one sound better, “Buy this amazing product” or “Claim this amazing product.”

2) Learn – This will remind people back in the old days where they have to study and learn in 1st or 2nd Grade. Nobody wants to squeeze their brain out and learn something new on the Internet. Information on the Internet is just too huge. Nowadays, people want fast information and have no time to learn. Instead of using the word ‘learn’, it is better to use the word ‘discover’. Now we are giving somewhere. Does this word sounds a lot better, “Discover 10 Easy Tips To Improve Your Golf Swing.”

3) Tell – You don’t have to use this word to explain the benefit of your product. People will not listen to you if they don’t recognize you. Study this two words carefully, “Let me tell you the secrets of becoming a millionaire” or “Let me reveal to you the secrets of becoming a millionaire.” Which one do you think that will make people keep on reading your newsletter?

4) Things – Using this word will not make your salesletter sound astonishing. It makes the salesletter very boring to read. This will make people lost their confidence in whatever you’ve offered to them. Instead of using the word ‘things’, consider to revise it to ‘tips’, ‘tricks’ or ‘techniques’. “Get these 5 great techniques right away” is far better than “Get these 5 great things right away.”

5) Stuff – This word is what most marketers used to describe how great the product is. If you change it to ‘Insider Secrets’, definitely this will give people an urge to act right away. Consider this two words, “Click here to download your 7 stuffs” or “Click here to download your 7 amazing insider secrets.” Which one would you like to click?

If you can avoid this 5 bad words, your sales will definitely boost up to the roof. Don’t neglect the power of these words. Now, it’s time for you to check all your salesletter and change it (if any) right away. You will be surprise of the outcome.

7 Reasons You Need To Blog For Your Business

Search Engine SpecialistIf you are not blogging for your business then you should be. While many people simply dismiss blogging because of its description as a web diary they are missing a lot of traffic and revenue generating opportunities every day. Are you one of those missing out?

In truth blogs are much more than a simple web diary. They are actually a content management system and/or an easy web site template. Blogging software allows you to begin posting your content to the Internet in minutes and when you harness that ability with an RSS feed you have a powerful traffic magnet.

I have come up with 7 reasons why every business should have a blog and RSS feed.

1. Publishing a regularly updated blog helps you keep in touch with your existing audience and/or customer base. You can publish updates, news, or thoughts in your blog as well as answer questions.

2. A blog can help you attract new customers. Your blog entries (posts or articles) will become fodder for the search engines and will attract new visitors. If your blog answers the visitors question or attracts their interest you have just found another qualified lead.

3. Blogs and RSS feeds often rank higher in search engines than traditional web sites. Search engines love blogs and RSS feeds. If you design your blog properly then every time you update it the search engines are notified. Even if you don’t regularly ping most search engines will revisit blogs more frequently. Plus the very organization of a blog lends itself to spidering and good search engine ranking.

4. Blogs can help you establish or build your reputation in a particular field. As your blog grows you will demonstrate your knowledge in your chosen niche.

5. Blogs and RSS feeds are good revenue streams. You can add pay-per-click ads, affiliate ads, or sell ad space on your blogs. In fact, many PPC companies also provide the ability to add PPC to your RSS feeds.

6. Blogs are great ways to generate leads. Even if you don’t want to put any advertising on your blog you can use it to promote or capture leads for your own programs. These are great leads as the fact that they came from your blog means they are already interested in your topic and predisposed to your individual message.

7. Creating your own blog is the easiest way to establish a presence on the Internet and creating an RSS feed is even easier. In fact, it is also the cheapest way to get started on the Internet as there are a number of free blogging sites out there. I started out with and usually recommend them but have heard others point to several other top blogging sites as well. The blogging software that I now use is WordPress and also happens to be free. In fact, most web hosts now offer WordPress (or other free blogging software) as a free site add-on through Fantastico. Installing WordPress from scratch is quick and easy but Fantastico makes it even easier. Blogs created at Blogger have an RSS feed created for them and WordPress also creates feeds in several variations automatically.

As you can see there are several benefits to starting your own blog and RSS feed. If you can count that many benefits from an Internet marketing technique that is also free and easy then you are foolish not to begin using it for yourself.

In Sales, Objections are Your Best Friend!

Money CoachMost sales people fear objections because they see them as a roadblock to the sale. To become a great sales pro, realize that an objection is the first step in closing the sale.

An objection is a customer’s natural reaction to the sales process. It’s an effort to slow the process down, to process the information and weigh the options. An objection means the customer is listening, is interested, and is working through the buying decision in their own head. Objections spell opportunity to the sales pro.

The ability to separate substantial sales killing objections from simple smokescreen objection is a critical skill every sales pro must master. The first step is to effectively qualify the candidate. This step typically follows the presentation on  the product or service.  Do they need the product or service? Can they afford the product or service? Are they the decision maker?  Get answers to these questions to properly qualify the customer.

Once the customer has been qualified, the next task is to search for objection(s). Sometimes the best way to do this is ask a closing question during the conversation. Occasionally, this results in an immediate close, however it  is likely that the test close will result in one of several objections.

Objections are typically viewed as something negative. To be successful in securing more sales, we must turn that perception on its head. Let’s look at a few typical objections and what they really mean.

1.       “I need some time to think about it.” This objection is exactly what it sounds like, they feel that they need some time. The customer is trying to slow the process down so they can absorb what has been offered. The good news is that they are interested and are working through the internal struggle on the buying decision. Help them overcome this objection and you close the sale.

2.       “I need to speak to my (spouse, boss, team etc.).” This is typically a variation of the time objection and is again an effort to slow the process. If this is a legitimate objection, it means the customer lacks authority to make the buying decision and this should have been discovered in the qualifying stage. The good news is that they are interested and if you can help them overcome this one, you close the deal.

3.       “The price seems high.” There numerous variations to this objection. It comes from one of two sources; they are interested and are looking to negotiate, or they are not seeing the value of the product or service to them. The latter may require further questioning to help them see the value, the former will be no real issue if value has been built into the presentation. 

4.       “I’m going to shop around.” This is a variation of the price objection and it comes from the same place. Help the customer see the value in the product and if they are truly qualified, this one goes away easily. This objection means they are interested but they don’t really understand the value to them so they resort to the most understandable point and that is price. This one can take some work to overcome and it highlights a flaw in the presentation.

There are several other objections but they all offer opportunity to the sales pro. By understanding what these objections really mean anyone can start to learn to overcome them and that is the first step to becoming a true sales pro.

Guest Author
Bill Corcoran