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7 Reasons You Need To Blog For Your Business

Search Engine SpecialistIf you are not blogging for your business then you should be. While many people simply dismiss blogging because of its description as a web diary they are missing a lot of traffic and revenue generating opportunities every day. Are you one of those missing out?

In truth blogs are much more than a simple web diary. They are actually a content management system and/or an easy web site template. Blogging software allows you to begin posting your content to the Internet in minutes and when you harness that ability with an RSS feed you have a powerful traffic magnet.

I have come up with 7 reasons why every business should have a blog and RSS feed.

1. Publishing a regularly updated blog helps you keep in touch with your existing audience and/or customer base. You can publish updates, news, or thoughts in your blog as well as answer questions.

2. A blog can help you attract new customers. Your blog entries (posts or articles) will become fodder for the search engines and will attract new visitors. If your blog answers the visitors question or attracts their interest you have just found another qualified lead.

3. Blogs and RSS feeds often rank higher in search engines than traditional web sites. Search engines love blogs and RSS feeds. If you design your blog properly then every time you update it the search engines are notified. Even if you don’t regularly ping most search engines will revisit blogs more frequently. Plus the very organization of a blog lends itself to spidering and good search engine ranking.

4. Blogs can help you establish or build your reputation in a particular field. As your blog grows you will demonstrate your knowledge in your chosen niche.

5. Blogs and RSS feeds are good revenue streams. You can add pay-per-click ads, affiliate ads, or sell ad space on your blogs. In fact, many PPC companies also provide the ability to add PPC to your RSS feeds.

6. Blogs are great ways to generate leads. Even if you don’t want to put any advertising on your blog you can use it to promote or capture leads for your own programs. These are great leads as the fact that they came from your blog means they are already interested in your topic and predisposed to your individual message.

7. Creating your own blog is the easiest way to establish a presence on the Internet and creating an RSS feed is even easier. In fact, it is also the cheapest way to get started on the Internet as there are a number of free blogging sites out there. I started out with http://blogger.com and usually recommend them but have heard others point to several other top blogging sites as well. The blogging software that I now use is WordPress and also happens to be free. In fact, most web hosts now offer WordPress (or other free blogging software) as a free site add-on through Fantastico. Installing WordPress from scratch is quick and easy but Fantastico makes it even easier. Blogs created at Blogger have an RSS feed created for them and WordPress also creates feeds in several variations automatically.

As you can see there are several benefits to starting your own blog and RSS feed. If you can count that many benefits from an Internet marketing technique that is also free and easy then you are foolish not to begin using it for yourself.

10 Sure-fire Ways to Kill Your eBay Business

Search Engine SpecialistIt’s surprisingly easy to kill your eBay business, if you’re not careful – sure, you can start over from scratch without it costing you anything, but do you really want to? Still, if you want your business to end up dead in the water, here are some simple ways to do it.

Lie about an item: Say it works fine when it sometimes doesn’t work. Say it’s in perfect condition when it has a scratch. Your customers will hate you!

Post whenever you feel like it: Make sure to leave your customers hanging around, wondering when their item is going to turn up. This makes sure they buy from someone else next time.

Let items end anytime: Few people will be around to care about your auction if it ends in the middle of the night. Why go to the trouble of working out whether auctions will end at a good time?

Don’t bother with email: Customers are just timewasters anyway. eBay businesses are supposed to run themselves! Never give informed responses to questions about your item.

Sell rubbish: Really, it’s just eBay. You can just sell any old tat from the market for a 200% profit. Let quality be someone else’s concern – I mean, really, what do they expect for that price?

Refuse to give discounts: You know what your items cost, you know what your profit margin is going to be, and you’re not going to negotiate. Remember that giving customers special deals might make them feel good and come back to you again.

Make your listings ugly: As many colours, flashing lights and animations as possible will really give those customers a headache. Write as much in CAPITALS!!!! as you can. Preferably big, red capitals. Be sure to use the fonts Impact and Comic Sans. For an extra special touch, see if you can figure out a way to add some music.

Don’t take photos: It’s such trouble, after all. If buyers are picky enough to actually want to see items before they bid on them, then screw ‘em, that’s what I say.

Write short descriptions: Be as brief as possible, and use lots of mysterious abbreviations. This obviously makes you look very cool. You can even just write the title again in the description box. Think of the effort you’ll save!

Use reserve auctions: Now, this is a fairly controversial final choice, but it really is one of the best ways to scare away your customers. They’ll see ‘reserve not yet met’, and click that ‘back’ button before you know it. Luckily, they can always bid in a normal auction for the item somewhere else.

Now that you know the ten ways to kill your eBay business, how about we explore what to do if you want to do the opposite, and make a success of it? The next email will give you ten steps to successful selling on eBay.

Stress Is Killing Us A Little At A Time!

Money Coach, Financial Coach, Making Money Online, Online Business, Stress ReductionThe economic downturn isn’t showing any signs of recovery any time soon.  The stock market gives us a false sense of security as the Dow rises for no apparent reason and then tumbles 1000 points in 15 minutes and it goes back up 700 points in 20 minutes.

Not only has Fear has set in it’s engraining itself in many people’s daily lives.  So how does one cope with those fears?  How do we as a society handle the stress that accompanies these fears?

Here are some ways to help cope with the daily stress that people deal with:

  1. Go To Bed – The experts tell us adults need a good 7 – 8 hours of sleep per day.  If a person is not getting enough sleep they are adding to the stress in their lives.  Make a point of setting a bed time and sticking to it.
  2. Get The Motor Running – Exercise is an important part of any daily stress reduction program.  One doesn’t need to join a gym, but they do need to get moving.  Even a walk for 30 minutes at lunch time can be a great help.
  3. Clean Up Your Plate – We’re not talking about food, we are talking about a person planning out their daily lives.  Most people today are so busy they can’t seem to get enough done in a day.  Set up a plan of attack every day, determine what will be done each day and in what order.  Having lots of balls in the air and not seeing a finish line dramatically raises the stress level.  This is a big one.
  4. Clean Up The Workspace – Weather it is a desk at work, a shop out in the garage or the kitchen area, keep it organized.  For many people it’s a bunch of little things that raises their stress level.  Having a work area clean and organized will eliminate many of these little stressors that creep into a daily routine.
  5. Junk In, Junk Out – Healthy snacks are a much better choice than a bag of chips or a candy bar when it comes to stress reduction.  At around 2:00pm a person’s energy level drops off so they reach for a candy bar and in a little while their energy is back on track.  Until the crash sets in, it’s called a sugar high.  Stay off of that roller coaster it isn’t good for controlling stress.

Stress leads to many major diseases such as heart attack, high blood pressure and a host of others.  A lot can be accomplished when a person takes a few simple steps to change some of their habits.  Don’t try to do all of these at one time, pick one to start off with and work them into your daily schedule.

Strategy Based Profits TIP: – Set up a daily plan, include exercise, eating right and getting to bed on time and keep your work area clean.  These simple tips will go a long way.

Robert J. Roy
Money Man

5 Great Money Saving Tips In Tough Times!

The current financial crunch has caused numerous money challenges for people all over the world. The economic crisis, cost cutting, job lay off and inflation are some of the major reasons that are making it difficult for people to make ends meet. Money is the basic necessity of every one and many people are becoming a slave to it. To have a peaceful and healthy life everyone needs money.

There are people who are earning handsome amounts that are still feeling the economic turmoil. There are others that were barely getting by before the crisis hit and today it is almost impossible for them to live a decent life. One of the major factors is that as a society we have become a carefree society with and we have mismanaged our money. Saving is another concern for the working class who are trying to secure their future.

Everyone is looking out for good money saving tips that can be merged in daily life without affecting their comfort zone.  Here are some strategic money savings tips to consider.

1)     Cutting Coupons – Weekend newspapers are full of coupon filled flyers.  Although some people have never used coupons before there is an increase in the use of them when financial times get tougher.  The trick here is to only buy the items that you need.  Don’t buy something just because it has a coupon, make sure you have a need for it.

2)     Skip The Brand Names – Don’t pay extra money for a brand name item when there is a less expensive substitute that you can use instead.  You may find there are one or two items that you will like the brand name better but you should test it out and see.  The true test is to not tell your family you made the switch and see if they say anything.

3)     Stock Up On Sales – This applies to food and other items, even gifts.  There will always be someone you need to get a gift for, who says it has to be bought a week before the occasion?  If you see what you like six months early and it is a great price than get it.  Put it away for them until that special occasion.

4)     Go Surfing – Get on the internet and start searching for the same item you are considering for purchase in the local store.  Don’t forget to add in the shipping costs and possibly deduct the local sales tax you would pay (the tax doesn’t apply all of the time but it could make a huge difference).

5)     Online Auction Sites – Look for the items on eBay and other online auction websites.  There are many wonderful deals to be had there but make sure you know the price for the same item in the store before bidding on it.

One can find several tips for saving money from the experts but ultimately it depends on each individual and how well they can manage their finances. Experts always emphasize on making investments and adopting insurance policies. There is nothing wrong with these but they are bigger picture things, things that need attention but not things that will help someone out of the hole they have gotten themselves into.  There are some simple methods which can be incorporated in daily life for saving, such as the items above.  Money tips helps in delivering financial independence which gives a sense of freedom to lead the life stress free.

Strategy Based Profits TIP: – Look at your spending habits, locate areas that you can cut back or cut out and use the above tips to cut costs on everyday and specialty items.

Robert J. Roy
Money Man

World Economic Outlook As Of April 2010

According to a report released in April 2010 by the International Monetary Fund here are some global considerations and expectations.

The recovery is stronger than expected but the speed of the recovery will vary
Financial conditions are easing in some sectors

Capital is flowing into emerging economies
Inflation pressures have lessened but they may still rear their ugly head
The global demand is leveling out and we are starting to see a rebalancing taking place

These are wonderful facts to know but how does this help us with our money?  How will knowing this help us with our money?

The direct effect will not be easily seen over the next few weeks but the recovery is certainly noticeable.  Just walk into any supermarket and look at what is loaded in someone’s wagon and you will see that people are spending money on items that for a while they were holding back from.  As an example consumers were only spending money on items that they had to have in an effort to preserve cash.

It is no different in a department store, a car dealership, a furniture store, etc. people are starting to spend money.  The difference this time is that two years ago the average consumer was very comfortable; they were on top of the world, never expecting the economy to do what it did.

Go back five years ago if you had told someone that the real estate market was going to lose 10%, 20%, 30% even 50% from the highs and people would have thought you were crazy and they would need to have you committed.

Bottom line, things are getting better BUT many economists are waiting for the other shoe to drop.  In the United States the other shoe is the commercial real estate market.  Are they correct?  Will it drop?  I don’t have a magic ball but all roads seem to point to the commercial real estate market weakening but how much is anyone’s guess.

Strategy Based Profits TIP: – Keep saving for that rainy day, it may not be that far away!

Robert J. Roy
Money Man